80/20 Internet Marketing’s Mission

It occurred to me the other day that most current internet marketing resources are designed for the hobbyist, the person who enjoys tinkering with their web site, honing their AdWords copy and e-mail offers, and pouring over their Google Analytics reports. Those folks are well served already, so I’m not going to jump on that bandwagon.

This site is for independent professionals and small-business owners who don’t care about internet marketing. Well, you care about it, the same way you care about your Yellow Pages ad, your logo design, or your utilities. But you’re not about to divert time away from your core business activities to learn the intricacies of print advertising, graphic design, or plumbing.

My mission is to help you benefit from the power of internet marketing without having to learn the details of every new business practice and technical advance that comes along. To be honest, I don’t know yet exactly how this will pan out. I will certainly blog a lot about this, and I will flesh out the “Internet Marketing” articles, always aiming to give you non-jargon-ey advice and step-by-step guides to the 20% of internet marketing activities that will give you 80% of the results you need. I may even succumb to the frequent requests I get to offer consulting services (but don’t call me yet).

Stay tuned. . .